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	<title>Mulberry Marketing Communications</title>
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        <![CDATA[Latest news from Mulberry Marketing Communications]]>
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    <pubDate>Fri, 28 Sep 2007 11:55:39 EST</pubDate>
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      <title>Mulberry Wins Everest Poker</title>
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Montreal; 28 September 2007 - Everest Poker has appointed London-based Mulberry Marketing Communications to manage its existing European network of PR consultancies in France, Germany, Spain, Italy, Sweden, The Netherlands and Portugal. 

Commenting on the appointment a spokesperson for the online poker site said: “As the reach of the Everest PR campaign grows across Europe, we needed a co-ordination agency to ensure that the programme is effective as it can possibly be in each of our target countries in generating new player acquisitions. Above all, we needed a safe pair of hands to be our communications lead at a time when our player numbers are growing exponentially. That’s why we chose Mulberry.” 
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      <pubDate>Fri, 28 Sep 2007 11:55:39 EST</pubDate>
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      <title>Mulberry Lands G.A.P Adventures PR Account</title>
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Toronto; 23 August 2007 - G.A.P Adventures http://www.gapadventures.com a world leader in adventure and sustainable travel, has hired Mulberry Marketing Communications to run an international public relations campaign throughout the United States, the UK and Australia. 

G.A.P offers unique small group adventures, safaris and expeditions on all seven continents with a focus on authentic cultural experiences, wildlife encounters and active travel to more than 60,000 travelers annually. The company’s unique and varied award-winning trips are ideal for people with a sense of adventure, those who want to travel off the beaten path, immerse themselves in the local culture and experience the real world in an environmentally sustainable manner. 

Founded in 1990 by CEO Bruce Poon Tip, G.A.P Adventures is headquartered in Toronto, and has established widespread familiarity throughout Canada. It is now seeking to extend this presence into new markets through Mulberry’s work. The campaign will include a variety of print, broadcast and online tactics to communicate that adventure travel is for anyone and can be done in a socially and environmentally responsible manner. 

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      <pubDate>Thu, 23 Aug 2007 05:43:08 EST</pubDate>
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      <title>Journalists Select Mulberry Consultant As One of America’s Best Technology PR Practitioners</title>
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21 August 2007 - Cathy Spencer, Vice President of the US Western Region for Mulberry Marketing Communications, has been voted one of the best PR practitioners in the USA in PRSourceCode’s 2007 survey of the IT editorial community. 

The online survey asked editorial staff in over 300 IT publications to nominate the PR practitioners who add the most value to their editorial process in terms of responsiveness, reliability and recognition of their needs. Cathy Spencer was named among the thirty “Top Tech Communicators,” a group selected from thousands of PR professionals in the U.S.

Chris Klopper, CEO of Mulberry said: “This is a tremendous achievement on Cathy’s part and a great testament to the enthusiasm, resourcefulness and intelligence she applies to her work for clients each and every day.”

With offices in Chicago, Seattle, Melbourne, Grenoble, Munich and headquarters in London Mulberry works on technology clients including Intermec, Digi International, Galleria and Quantum Retail. 
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      <pubDate>Wed, 22 Aug 2007 11:10:05 EST</pubDate>
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      <title>Mulberry Launches First WAP Site in the PR Industry</title>
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Mulberry has announced that it has moved onto the wireless internet with the launch of a WAP (Wireless Access Protocol) site, which can be accessed on WAP-enabled devices including mobile phones at www.mulberrywap.co.uk. The agency believes it is the first PR consultancy to have a dedicated WAP site. The WAP site was developed in order to expand on and further demonstrate Mulberry’s extensive new media offerings.  

“New media is becoming increasingly important in the current climate in the UK and abroad,” commented Mulberry CEO Chris Klopper.  “Even the internet itself is expanding into new areas with the revolution of Web 2.0, and people are going online more often and from more places, so it is essential that the PR industry adapt to these changes.”

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      <pubDate>Mon, 30 Jul 2007 08:05:39 EST</pubDate>
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      <title>Mulberry Hooks Fight Fit Account</title>
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London; 25 June 2007 - Fight Fit (www.fightfit.co.uk) the fast-growing fitness training company has appointed Mulberry as its first UK PR consultancy. 

Services provided by Fight Fit include boxing workouts, personal training programmes, self-defence instruction, body core conditioning as well as VO2 testing and training for improving oxygen intake. Fight Fit group and one-to-one fitness sessions are staffed by certified experts in sports science, specialist fitness motivators, and former European and Commonwealth boxing champions.

Martin McKenzie, Managing Director of Fight Fit said: “Only Fight Fit has the respect of both the fitness and boxing communities. We have a proven pedigree in improving the fitness performance of everyone from office workers to celebrities and elite athletes. We now want to grow awareness of the range of services we provide”. 

Commenting on the appointment, Mulberry CEO Chris Klopper said: “It is very exciting to be given the opportunity to work with Fight Fit which is one of the hottest brands right now in the fitness industry and has got the right combination of fitness, boxing and nutritional programmes.”
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      <pubDate>Tue, 26 Jun 2007 13:07:10 EST</pubDate>
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      <title>Mulberry Adds Oncontact Software to US Client List</title>
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June 2007 - Mulberry Marketing Communications today announced the addition of Oncontact Software to its growing list of clients. Oncontact Software develops Microsoft .NET based customer relationship management (CRM) software for mid-market companies. With the account run out of its Chicago office, Mulberry will help Oncontact software take a leadership position in the CRM space and increase awareness for Oncontact’s CRM solution with target audiences.

Oncontact Software represents another prestigious high tech account win for Mulberry Marketing Communications in the US.

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      <pubDate>Tue, 26 Jun 2007 13:06:54 EST</pubDate>
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      <title>Ciao Surveys Says Hello to Mulberry</title>
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20 June, 2007 - One of Europe’s largest online data collection firms has appointed Mulberry to handle its public relations in the UK.  Ciao Surveys, a division of US-based Greenfield Online, selected Mulberry following a competitive pitch.  
 
The campaign, which began 1 June 2007, will seek to raise awareness of Ciao Surveys in the market research press as well as mainstream national and regional media.
 
Mulberry CEO Chris Klopper commented, “We are looking forward to working with a market leader such as Ciao Surveys to help expand their name to audiences outside their traditional base.  In the highly competitive field of online market research we feel that Ciao Surveys has a unique offering and want to ensure that as many people are made aware of it as possible.”

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      <pubDate>Tue, 26 Jun 2007 13:06:35 EST</pubDate>
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      <title>Home Heating Catches Mulberry's Eye</title>
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26 March, 2007 - Pioneering radiator manufacturer Jaga has appointed Mulberry to handle the launch marketing communications campaign for its specialist new Jaga Home Heating division which will sell eye-catching and energy saving heating products to Britain’s growing army of self-builders. 

Campaign tactics will include PR, display advertising, direct mail and a presence at all the major self-build exhibitions. Mulberry has also developed a new web site to assist self-builders and home improvers in their choice of radiators and this can be found at www.jagahomeheating.co.uk
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      <pubDate>Tue, 26 Jun 2007 13:06:16 EST</pubDate>
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      <title>Mulberry Nets UK2</title>
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London; 5 March 2007 – UK2, the leading provider of web hosting and domain name registration to the home, home office and SME markets, has appointed Mulberry as its first PR consultancy.

The Waterloo-based agency has been brought in to raise awareness of the quality, range and price competitiveness of UK2’s online services. 

Mulberry was appointed after a competitive pitch run by UK2 marketing director Nicola Woolham. Both she and Mulberry CEO Chris Klopper declined to comment on fees.
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      <pubDate>Tue, 26 Jun 2007 13:05:59 EST</pubDate>
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      <title>Mulberry links chef and Scissors Sisters</title>
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4 February 2007 - In a deal sourced and brokered by Mulberry, celebrity chef, Barry Vera has recently announced that he has become a patron of UK based charity Body &amp; Soul, and will be using his personal charity- Feast Foundation- to raise funds for their future projects, which include a new building and a concert featuring the Scissor Sisters on Feb 18th, 2007

Vera, a Sheffield born-Australia based chef is launching a year of activity in London preceding his planned restaurant opening in 2008. Barry’s projects will include an ‘invitation only’ concept London restaurant at the end of April, two new book releases and working with Body &amp; Soul on their charity concert- headlined by the Scissor Sisters. 

“Body &amp; Soul is a small charity that can really use the public’s support. They currently assist 2,000 families and are completely unique in the UK. The great thing is that they help people with all of the issues surrounding HIV, rather than just medicating the disease. They use a holistic approach, helping children to LIVE with the diagnosis, and more importantly in a safe environment where they can meet other kids or teens dealing and living with the same issues as them. The charity is amazing and unlike many others- when someone donates £100 they can see £100 difference to the charity, rather than a percentage of it” states Barry

Vera has announced that he will use Feast Foundation to assist Body &amp; Soul raise the funds for their new building to increase the support structure that Body &amp; Soul currently offer. 

Body &amp; Soul, a unique charity supporting children, teenagers and families in the UK living with or closely affected by HIV, have organized a very special concert at London’s KOKO in Camden on February 18th, 2007 at 7:00pm. 
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      <pubDate>Tue, 26 Jun 2007 13:05:29 EST</pubDate>
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      <title>Cooking Up a Publicity Storm</title>
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2 January 2007 - International chef, cookery book author and TV presenter Barry Vera has appointed Mulberry to handle press relations &amp; publicity to further raise his profile ahead of the new series of his “Feast” television programme and the planned opening of new restaurants in London, Shanghai and New York.
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      <pubDate>Tue, 26 Jun 2007 13:05:06 EST</pubDate>
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      <title>RealTime Magazine Wins Three MarCom Creative Awards</title>
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27 November 2006 - RealTime magazine, Intermec’s Journal of Supply Chain Innovation, has earned three awards in the 2006 MarCom Creative Awards. The magazine, which is produced by Mulberry Marketing Communications' Seattle office in conjunction with Putman Media of Chicago, won:

* Platinum Award for Magazine/Industry (Spring 2006 issue) 
* Gold Award for Design/Magazine (Fall 2006 issue) 
* Gold Award for Writing/Magazine (Spring 2006 issue)

RealTime magazine has earned 32 honors for writing, design and overall excellence in the past four years.

The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communication professionals. The competition has grown to perhaps the largest of its kind in the world. The awards are administered and judged by the Association of Marketing and Communication Professionals, an international organization consisting of several thousand marketing, communications, advertising, public relations, media production and freelance professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. 

There were over 5,000 entries to the 2006 competition.

The Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. The Gold Award is presented to those entries judged to exceed the high standards of the industry norm.

RealTime has been published by Intermec Inc. since 1998. 
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      <pubDate>Tue, 26 Jun 2007 13:04:27 EST</pubDate>
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