http://feeds.rapidfeeds.com/?fid4ct=2820 Fri, 02 May 2008 16:27:00 EST Tue, 01 Jan 2008 15:00:00 EST http://backend.userland.com/rss RapidFeeds v0.1 -- http://www.rapidfeeds.com http://www.fpsc.com/images/marketScopeThumbnail.gif http://feeds.rapidfeeds.com/?fid4ct=2820 144 108 As the banking industry becomes increasingly competitive and corporates develop more sophisticated requirements, this commentary takes a closer look at how the bank-to-corporate relationship is evolving and considers what corporates really want from their banks. http://feeds.rapidfeeds.com/?iid4ct=849249 http://feeds.rapidfeeds.com/?iid4ct=849249 Fri, 02 May 2008 16:27:00 EST Web video is the fastest-growing content channel on the Internet, the Web Video Marketing Council reports. And while consumer video sites like You Tube make up a sizeable share of the Web video explosion, Web video is fast making inroads into B2B cybermarketing as well. http://feeds.rapidfeeds.com/?iid4ct=561671 http://feeds.rapidfeeds.com/?iid4ct=561671 Sat, 01 Mar 2008 17:00:00 EST Watch a presentation by FPS on a reflection of Bank Marketing in 2007. http://feeds.rapidfeeds.com/?iid4ct=558278 http://feeds.rapidfeeds.com/?iid4ct=558278 Tue, 01 Jan 2008 15:00:00 EST Today’s bank marketer is challenged with preserving long-term customer value while achieving short-term revenue goals. http://feeds.rapidfeeds.com/?iid4ct=455573 http://feeds.rapidfeeds.com/?iid4ct=455573 Fri, 07 Dec 2007 12:20:00 EST In a 2006 BusinessWeek survey, 70% of respondents cited innovation as one their company's top three strategic priorities. Until recent years, innovation was typically embodied in the development of new products. Today, however, no matter how innovative you may think your product is, you can bet that it will soon become commoditized. http://feeds.rapidfeeds.com/?iid4ct=412850 http://feeds.rapidfeeds.com/?iid4ct=412850 Wed, 31 Oct 2007 10:08:20 EST Effective implementation of a customer-based marketing and sales strategy requires changes all the way up to the top of a financial institution's organization. http://feeds.rapidfeeds.com/?iid4ct=345777 http://feeds.rapidfeeds.com/?iid4ct=345777 Mon, 05 Nov 2007 10:05:32 EST While research suggests that customers are more sensitive than ever to price, discounting is not necessarily the path to profitability. http://feeds.rapidfeeds.com/?iid4ct=345776 http://feeds.rapidfeeds.com/?iid4ct=345776 Mon, 05 Nov 2007 10:05:15 EST Research suggests that organizations need to drastically raise the bar on the customer experience they provide. Learn some of the factors that experts say are critical in becoming a truly customer-focused financial services provider to businesses. http://feeds.rapidfeeds.com/?iid4ct=230863 http://feeds.rapidfeeds.com/?iid4ct=230863 Fri, 29 Jun 2007 15:07:43 EST Financial services ranks last among six industry sectors in a Forrester Research evaluation of e-mail marketing effectiveness. This article explains why. http://feeds.rapidfeeds.com/?iid4ct=161713 http://feeds.rapidfeeds.com/?iid4ct=161713 Fri, 01 Jun 2007 10:49:03 EST Find out how banks are promoting customer loyalty by employing innovative communication strategies and by delivering "exceptional credibility." http://feeds.rapidfeeds.com/?iid4ct=118264 http://feeds.rapidfeeds.com/?iid4ct=118264 Thu, 26 Apr 2007 11:50:49 EST It's fairly safe to assume that your cash management customers are some of your most profitable, and that ensuring their loyalty and having them as advocates is to your fiscal advantage. The question then becomes, "What do they want from you?" http://feeds.rapidfeeds.com/?iid4ct=71745 http://feeds.rapidfeeds.com/?iid4ct=71745 Wed, 21 Mar 2007 16:00:00 EST While most business philosophies today embrace loyalty as a critical building block to success, this hasn’t always been the case. In fact, the idea of loyalty as a business model is relatively new. http://feeds.rapidfeeds.com/?iid4ct=71744 http://feeds.rapidfeeds.com/?iid4ct=71744 Thu, 01 Feb 2007 16:00:00 EST The closing few weeks of the year are often filled with last-minute budgeting tweaks and final negotiations. This year, many marketers will choose to reduce spending across more traditional, offline channels and increase their online marketing budgets—with e-mail marketing receiving a larger portion of those dollars. This is a good decision considering that Return on Investment (ROI) for e-mail marketing now leads all other channels, according to the Direct Marketing Association (DMA). http://feeds.rapidfeeds.com/?iid4ct=41237 http://feeds.rapidfeeds.com/?iid4ct=41237 Fri, 01 Dec 2006 15:44:36 EST Industry reports estimate that banks are losing customers at an average rate of 12.5% per year, while average acquisition rates are 13.5%. This means acquiring new customers is nearly a zero-sum game—and a costly one at that. Gartner Research says the cost of acquiring new customers is about five times the rate of retaining existing ones, and those new customers are unlikely to be as profitable. http://feeds.rapidfeeds.com/?iid4ct=41236 http://feeds.rapidfeeds.com/?iid4ct=41236 Wed, 01 Nov 2006 15:42:12 EST In the newspaper business, a company's advertising and editorial departments often seem to be working in opposite directions. Editorial serves the readers, advertising serves the advertisers and each group fights vigorously to deliver what they think is best for their respective audience. This discord ultimately yields a better product—one that best satisfies advertisers by virtue of its value to readers. http://feeds.rapidfeeds.com/?iid4ct=41235 http://feeds.rapidfeeds.com/?iid4ct=41235 Fri, 01 Sep 2006 15:41:33 EST Search engine marketing (SEM), also known as search engine optimization (SEO), is enjoying a tremendous growth in support from B2B online advertisers. http://feeds.rapidfeeds.com/?iid4ct=41234 http://feeds.rapidfeeds.com/?iid4ct=41234 Tue, 01 Aug 2006 15:40:50 EST E-mail marketing has become a mature medium that, by all available indicators, is performing at or above expectations. But to produce even better e-mail campaign results, many financial services companies are integrating customer data with their e-mail solutions. http://feeds.rapidfeeds.com/?iid4ct=41233 http://feeds.rapidfeeds.com/?iid4ct=41233 Thu, 01 Jun 2006 15:40:04 EST Business-to-business (B2B) marketers are finding that publishing client e-newsletters is the most effective strategy for building stronger customer relationships, enhancing brand loyalty and driving repeat sales. In fact, according to a new study by research firm MarketingSherpa, e-newsletters are now the number one initiative for B2B marketers. http://feeds.rapidfeeds.com/?iid4ct=41232 http://feeds.rapidfeeds.com/?iid4ct=41232 Mon, 01 May 2006 15:38:56 EST In addition to being an effective marketing tool on its own, e-mail is driving the performance of other more traditional marketing vehicles like trade shows. http://feeds.rapidfeeds.com/?iid4ct=41230 http://feeds.rapidfeeds.com/?iid4ct=41230 Wed, 01 Feb 2006 15:38:03 EST Online marketing spending has been growing beyond expectations the past several years. Financial services companies spent $5.7 billion on online marketing in 2004, and that number should rise at least 18% a year going forward, according to a recent webinar presented by the Financial Services Council of the Direct Marketing Association ("Mining the Potential of Online Marketing for Powerful ROI"). http://feeds.rapidfeeds.com/?iid4ct=41229 http://feeds.rapidfeeds.com/?iid4ct=41229 Sun, 01 Jan 2006 15:37:09 EST