Intelliworks | Connect with Purpose

Emory Center To Use CRM for Prospect Work

Tue, 23 Jun 2009 15:01:00 EST

Emory Center To Use CRM for Prospect Work

By Dian Schaffhauser
06/23/09

Emory University's Center for Lifelong Learning will be implementing prospect management and marketing software from Intelliworks. The software-as-a-service (SaaS) applications were chosen by JMH Consulting, which has a contract with the university to manage its professional learning programs, including the program's Web site development, online marketing, and curriculum development.

"One of the reasons we selected Intelliworks is its ease of use and configurability," said Jan Rattia of JMH Consulting and full-time manager of Emory Corporate Learning. "The system will allow us to centralize data gathering and support an enterprise marketing strategy for the center."

Rattia and his team will be tracking marketing and conversion efforts with the relationship management and marketing services. The latter provides auto-responder e-mails; rules-based segmentation of prospects; dynamic content based on recipient data and behavior; and triggered messages based on time elapse, actions taken, or changes in life cycle.

The Center for Lifelong Learning is the Atlanta university's non-credit certificate education program.

bout the Author

Dian Schaffhauser is a writer who covers technology and business. Send your higher education technology news to her at dian@dischaffhauser.com.

Bridging the Data Gap

Mon, 22 Jun 2009 09:19:00 EST

If I've learned one thing in over a decade of writing about the advertising industry, it's that there's a huge gap between what people are talking about doing and what they're actually doing. Take cross-media campaigns for (a huge) example. We all "know" they work. We all "know" we're supposed to be doing them. We all sell them to our clients all the time. Going into a pitch these days without a strategy that includes TV, radio, outdoor, mobile, social media, Web, and e-mail marketing tactics spells certain doom. Unless you're dealing with incredibly unsophisticated clients, it's a given that "advertising" has expanded into a cross-media extravaganza of brand-building and direct response activities that must work together. It only makes sense, right? Everybody's doing it. Well, kinda.

George Mason U Boosts CRM with Intelliworks

Wed, 20 May 2009 10:42:00 EST

George Mason University's School of Management Executive Program has implemented relationship management and marketing software from Intelliworks to help it compete for prospective executive development students. This type of education program provides an alternative for people who must maintain their jobs but also want to enhance their management skills.

"Our goal in selecting a CRM platform was to increase our level of customer service to ensure our prospects feel like they have an advocate at the school," said Roy Hinton, associate dean, Executive Programs. "The Intelliworks platform allowed us to create a personalized relationship with our constituents."

Intelliworks to help George Mason University raise enrollment

Mon, 18 May 2009 15:03:00 EST

George Mason University has tapped Intelliworks to improve the productivity of its recruitment efforts and better manage its enrollment process.

College admissions on Facebook? This time, students will like it

Thu, 30 Apr 2009 19:00:00 EST

Imagine you�ve got a question for the admissions department at a school you�re interested in. Instead of calling or sending an email, you take a minute out of the dozens you spend every day on Facebook, head to the school�s fan page, and fire away. Soon, you�ve got a personal reply from an admissions officer.

Schools get social with CRM

Thu, 30 Apr 2009 18:40:00 EST

Florida International University (FIU) College of Business Administration is one of the first schools to use the Intelliworks Social Marketing application as part of its student recruitment strategy. Intelliworks' new tool connects the CRM systems of university admissions departments with the schools' social networking platforms, such as Facebook and Twitter. The goal is to help schools better manage their multiple online identities while logging data about prospective students and tracking their interactions with the school online. Intelliworks Social Marketing also allows schools to proactively contact prospects once they become Facebook fans and run personalized campaig

CollegeBound and Intelliworks Partner for College Lead Generation and Prospect Management

Mon, 27 Apr 2009 14:15:00 EST

The CollegeBound Network (CBN) is partnering with Intelliworks, a provider of relationship management solutions for higher education, to provide schools with a lead generation platform designed to improve student conversions. CBN specializes in recruitment lead generation solutions for 900 educational institutions and 3,500 campuses through portals that include CollegeSurfing.com and TopCareerSchools.com.

Survey Finds European Business Schools Could Benefit from Improved Email Response

Tue, 14 Apr 2009 11:17:00 EST

Rockville, MD- April 1, 2009 - Prospective students applying to some European business schools may feel rejected before they’ve even had the chance to apply. In a recent study commissioned by Intelliworks, a leading provider of relationship management solutions for higher education, 63% of European business schools surveyed did not respond to email inquiries from prospective students. However, prompt email response could serve as a competitive differentiator for some institutions and help them develop better relationships with prospective students.

EMBA News: Intelliworks

Mon, 16 Mar 2009 19:30:00 EST

Corporate Member Profile Intelliworks In the last decade, the explosion of technology has resulted in a host of new options for Executive MBA Programs to market and strengthen relationships with students, alumni, and business leaders. Executive MBA Council corporate member Intelliworks was born from the desire to apply the latest technology tools in helping educational institutions enhance their relationships and improve their efficiency. �Our mission is to make it possible for departments, colleges, and universities to connect with their customers,� says Todd Gibby, president and CEO of Intelliworks. Building on the foundation of customer relationship management (CRM) techniques, the firm develops and implements technology-driven solutions for the higher education market, including Executive MBA Programs. CRM involves taking a comprehensive approach to managing relationships between an organization and its stakeholders. �That really is deep in our DNA,� says Gibby. The firm�s DNA translates into services that focus on making it easier and more efficient for programs to manage contacts with prospective students, students, alumni, and corporate representatives, to conduct e-mail marketing and outreach, to automate aspects of event management, and to measure the success of online initiatives. The applications also extend to aspects of program management, such as course registration and billing. �In this world, competition in any business is only a click away,� says Gibby. �We want to make it very easy for programs to stay in the forefront with their constituents.� While technology is key to effective CRM, it is not the only important element, he says. �The first step that we take in any situation is to listen,� says Gibby. �We want to understand the strategic objectives of the institution.� Working closely with their customers allows Intelliworks to craft the kind of custom solutions that help a program, department, college, or university deliver on its value proposition. �To me, putting the objective first is important,� says Gibby. �We are engaged in helping institutions achieve their goals.� To that end, each case is different, he says. �There is no such thing as a one-size-fits-all system. We work with organizations to develop the most appropriate solution, including solutions that fully integrate with existing systems.� The software-as-a-service solution allows the flexibility to adapt the technology on a small, medium, or large scale, depending on the situation, as well as to work with other existing technology. Those adaptable solutions are helping to produce results for programs, such as Sacramento State, whose executive education e-mail campaign drew a 40 percent response rate. Intelliworks has worked with Executive MBA Programs for several years and learned about the Executive MBA Council from a member school. �They recommended that we get involved,� says Gibby. �We jumped at the chance to become a corporate member.� Intelliworks joined the council in 2008 and attended the conference in Chicago. �The reception that we received was outstanding.� In these challenging economic times, technology will continue to play an ever-expanding role, says Gibby. The growth of social networks and multiple channels opens new avenues to reach constituencies and support ongoing relationships. Building and maintaining relationships among prospective students, students, alumni, and corporate supporters as efficiently and effectively as possible only will increase in importance, he says. �The focus in the immediate term is on operating in a challenging economy,� Gibby says. �Our focus is providing solutions that will help in this regard.�

UPenn's Annenberg School Quantifies Value of Admissions Software

Thu, 26 Feb 2009 10:16:00 EST

The Annenberg School for Communication at the University of Pennsylvania, which has used Intelliworks in its admissions process since July 2007 reports a marked increase in electronic recruitment efforts. In the past, according to the school, inquiries that came in would be responded to and thrown out, without any follow-up. Admissions representatives would attend college fairs, but no tracking was being done to see if these initiatives were effective. Additionally, due to an influx of applications resulting from the recent economic downturn, the school needed to balance the quantity of applicants with the quality the program expects.