http://feeds.rapidfeeds.com/?fid4ct=11843 Thu, 03 Jul 2008 08:47:00 EST Thu, 19 Jun 2008 15:10:24 EST http://backend.userland.com/rss RapidFeeds v0.1 -- http://www.rapidfeeds.com Thanks to our attendees, presenters, program committee, sponsors and partners for making Audience Measurement 4.0 another record-breaking event! 4 Keynotes, 10 Panels, 35 Key Issue Forums and 124 Speakers dissected the latest developments in audience measurement and stressed the critical need to address the challenges with STB data, social media metrics and cross-platform media. http://feeds.rapidfeeds.com/?iid4ct=3798126 http://feeds.rapidfeeds.com/?iid4ct=3798126 Thu, 25 Jun 2009 14:54:00 EST June Journal of Advertising Research features 21 Watertight Laws for Intelligent Advertising Decisions http://feeds.rapidfeeds.com/?iid4ct=3698410 http://feeds.rapidfeeds.com/?iid4ct=3698410 Mon, 01 Jun 2009 13:23:00 EST The ARF’s Foundations of Quality (FoQ) project begins to bear fruit with the creation of the first of a number of topic-based reports based on the FoQ research-on-research project’s results. http://feeds.rapidfeeds.com/?iid4ct=3641751 http://feeds.rapidfeeds.com/?iid4ct=3641751 Mon, 18 May 2009 11:24:00 EST Each year the ARF David Ogilvy Awards recognize the role of consumer research in creating successful advertising. View the case studies to learn about the approaches and techniques utilized to discover insights that generated results. http://feeds.rapidfeeds.com/?iid4ct=3601067 http://feeds.rapidfeeds.com/?iid4ct=3601067 Thu, 07 May 2009 09:45:00 EST The ARF’s Shopper Insights Council’s mission is to reshape industry thinking about shopping as an integral part of the brand experience. The discussion continues on Tuesday, May 12 with additional perspectives on purchasing decisions made pre-store and in-store. http://feeds.rapidfeeds.com/?iid4ct=3583498 http://feeds.rapidfeeds.com/?iid4ct=3583498 Thu, 30 Apr 2009 17:29:00 EST Bob Barocci, CEO and Joel Rubinson, CRO discuss the ARF’s 21st century resource for employers and jobseekers. http://feeds.rapidfeeds.com/?iid4ct=3505239 http://feeds.rapidfeeds.com/?iid4ct=3505239 Tue, 24 Mar 2009 16:03:00 EST The Video Consumer Mapping Study is the largest and most significant observational study of media activity ever undertaken. http://feeds.rapidfeeds.com/?iid4ct=3495651 http://feeds.rapidfeeds.com/?iid4ct=3495651 Thu, 19 Mar 2009 14:41:00 EST Chief Research Officer Joel Rubinson sets out The ARF’s work to redefine the mission, vision and scope of the research function in this article from the forthcoming March 2009 issue of the Journal of Advertising Research. http://feeds.rapidfeeds.com/?iid4ct=3474899 http://feeds.rapidfeeds.com/?iid4ct=3474899 Tue, 10 Mar 2009 17:27:00 EST Robert Tomei, IRI, introduced the leaders of the ORQC Industry Solutions Committee, Tomas Emmers, Unilever; Mark Berry, Synovate; and Anne Hedde, Lightspeed at the council’s first meeting of 2009. http://feeds.rapidfeeds.com/?iid4ct=3472089 http://feeds.rapidfeeds.com/?iid4ct=3472089 Mon, 09 Mar 2009 12:02:00 EST The results of the Foundations of Quality (FoQ) Phase 1 study on online data quality are currently being presented in private sessions with participants and supporters of the project during the month of March, leading up to a presentation to the industry on April 1st at the ARF’s 2009 Annual Re:Think Conference. http://feeds.rapidfeeds.com/?iid4ct=3457890 http://feeds.rapidfeeds.com/?iid4ct=3457890 Mon, 02 Mar 2009 14:13:00 EST Did you ever feel that something just wasn’t right? That the way you plan and measure your advertising is no longer working? That you needed more knowledge and new insights to help you effectively connect with consumers? Well, the media and marketing research industry is about to come full circle – it will literally do a 360! http://feeds.rapidfeeds.com/?iid4ct=3376581 http://feeds.rapidfeeds.com/?iid4ct=3376581 Thu, 12 Feb 2009 16:45:00 EST On January 27 Industry Leaders gathered in San Francisco for the ARF workshop “Transform Your Research By Listening ... West Coast Edition.” Gurus from Procter & Gamble, Levi-Strauss, Charles Schwab, Intel, Facebook, Microsoft, Clorox and more explained how their companies have learned from listening to customers’ naturally occurring conversations and behavior. And companies including Communispace, Nielsen Online and Crispin Porter + Bogusky explained how they have put research transformation into practice. http://feeds.rapidfeeds.com/?iid4ct=3288527 http://feeds.rapidfeeds.com/?iid4ct=3288527 Wed, 28 Jan 2009 11:36:00 EST Open to all, over the two days of the Expo a community of industry peers network and gather information about the latest developments in advertising, marketing and research. The Expo is the social hub of the Re:think convention and attendees are able to connect offline with friends and colleagues through daily happy hours and opportunities to meet the speakers, as well as product demonstration and research presentation events http://feeds.rapidfeeds.com/?iid4ct=3288526 http://feeds.rapidfeeds.com/?iid4ct=3288526 Wed, 28 Jan 2009 11:36:00 EST It’s your last chance to enter the 2009 David Ogilvy Awards and receive industry recognition for your research. http://feeds.rapidfeeds.com/?iid4ct=3186923 http://feeds.rapidfeeds.com/?iid4ct=3186923 Tue, 06 Jan 2009 09:11:00 EST ARF Council Meetings showcase best practice and introduce ARF members to new technologies and the latest thinking about all aspects of advertising. The Audio Council is no exception, and at the next meeting in New York on December 17, Chair Dr. Tom Evans of ESPN will bring together two major players representing the potential future of audio measurement – IMMI and Arbitron. http://feeds.rapidfeeds.com/?iid4ct=3029009 http://feeds.rapidfeeds.com/?iid4ct=3029009 Thu, 11 Dec 2008 15:22:00 EST The Advertising Research Foundation is leading a Research Transformation initiative that will enable members to stay ahead of the curve in a fast-changing, consumer-driven world. http://feeds.rapidfeeds.com/?iid4ct=2824184 http://feeds.rapidfeeds.com/?iid4ct=2824184 Thu, 20 Nov 2008 12:39:00 EST Extensive research helps the retailer create an Ogilvy-Award winning campaign. http://feeds.rapidfeeds.com/?iid4ct=2721400 http://feeds.rapidfeeds.com/?iid4ct=2721400 Mon, 10 Nov 2008 10:19:00 EST The ARF’s October Councils focus on cutting edge research techniques, from print to video. http://feeds.rapidfeeds.com/?iid4ct=2475360 http://feeds.rapidfeeds.com/?iid4ct=2475360 Thu, 16 Oct 2008 15:09:00 EST ARF research chief Joel Rubinson look at how consumers’ digital conversations reveal brands’ mojo. http://feeds.rapidfeeds.com/?iid4ct=2321917 http://feeds.rapidfeeds.com/?iid4ct=2321917 Thu, 25 Sep 2008 15:30:00 EST An ARF event sparks an industry discussion on learning from consumers’ online talk about brands. http://feeds.rapidfeeds.com/?iid4ct=2321916 http://feeds.rapidfeeds.com/?iid4ct=2321916 Thu, 25 Sep 2008 15:29:00 EST A September 19 council examines how to learn from brand-building multicultural men. http://feeds.rapidfeeds.com/?iid4ct=2230925 http://feeds.rapidfeeds.com/?iid4ct=2230925 Thu, 18 Sep 2008 10:42:00 EST Ogilvy winner JWT shares research strategies from the Journey Diamonds launch. http://feeds.rapidfeeds.com/?iid4ct=2212798 http://feeds.rapidfeeds.com/?iid4ct=2212798 Tue, 16 Sep 2008 09:47:00 EST Consumers increasingly expect companies to listen to what they’re saying about brands. An Ad Week workshop on Sept. 22 offers smart solutions on how to do it. http://feeds.rapidfeeds.com/?iid4ct=2205177 http://feeds.rapidfeeds.com/?iid4ct=2205177 Mon, 15 Sep 2008 09:37:00 EST An ARF council will offer ideas on meeting the challenge on Sept. 16. It’s no secret that there are panelists who participate in multiple online surveys. But do these serial survey-takers hurt the results? http://feeds.rapidfeeds.com/?iid4ct=2172198 http://feeds.rapidfeeds.com/?iid4ct=2172198 Thu, 11 Sep 2008 11:14:00 EST TNS/Cymfony presents their new study findings in September 9 webcast. http://feeds.rapidfeeds.com/?iid4ct=2154407 http://feeds.rapidfeeds.com/?iid4ct=2154407 Mon, 08 Sep 2008 10:58:00 EST A new study, presented at the ARF, offers a look at how Japanese consumers have responded to mobile phones that offer all of their favorite shows. http://feeds.rapidfeeds.com/?iid4ct=2110312 http://feeds.rapidfeeds.com/?iid4ct=2110312 Tue, 02 Sep 2008 14:56:00 EST New research by MTV Networks, discussed in a recent online marketing council, begins to track consumer behavior in virtual worlds linked to media properties. http://feeds.rapidfeeds.com/?iid4ct=2067784 http://feeds.rapidfeeds.com/?iid4ct=2067784 Thu, 28 Aug 2008 12:58:00 EST Notes from the Emerging Media Council, Thursday, August 14, 2008. What comes after television, the internet and mobile? The fourth screen was the focus for recent Emerging Media Council meeting, chaired by Terri Dwyer of Avenue A | Razorfish. Digital out-of-home advertising is one of the fastest growing segments, seen everywhere from doctors’ offices and gas stations to taxis and hotels. http://feeds.rapidfeeds.com/?iid4ct=2067232 http://feeds.rapidfeeds.com/?iid4ct=2067232 Wed, 27 Aug 2008 15:18:00 EST ARF Engagement Council will offer insight into how to pick the best home for magazine ads. http://feeds.rapidfeeds.com/?iid4ct=2004702 http://feeds.rapidfeeds.com/?iid4ct=2004702 Thu, 14 Aug 2008 11:32:00 EST As screens that consumers can touch catch on in retail, advertisers and agencies have new opportunities to expand their creativity. http://feeds.rapidfeeds.com/?iid4ct=1975359 http://feeds.rapidfeeds.com/?iid4ct=1975359 Wed, 06 Aug 2008 10:22:00 EST An upcoming Youth Council meeting will offer insight into media usage among the younger set. http://feeds.rapidfeeds.com/?iid4ct=1964554 http://feeds.rapidfeeds.com/?iid4ct=1964554 Mon, 04 Aug 2008 09:01:00 EST Upcoming Media Effectiveness Council will look at the latest solutions for decision makers. Are consumers more likely to purchase a product if we run a commercial on a news program, instead of on a weather show? Will advertising a sale three days in advance help sales at a retail store more than doing so five days ahead of time? How much online advertising should we buy? http://feeds.rapidfeeds.com/?iid4ct=1885705 http://feeds.rapidfeeds.com/?iid4ct=1885705 Thu, 24 Jul 2008 16:01:00 EST Conference co-chair Richard Marks of TNS looks back at highlights of the event. http://feeds.rapidfeeds.com/?iid4ct=1700094 http://feeds.rapidfeeds.com/?iid4ct=1700094 Mon, 07 Jul 2008 12:55:00 EST ARF members will take stock of the latest measurement techniques at a July 10 meeting. http://feeds.rapidfeeds.com/?iid4ct=1651529 http://feeds.rapidfeeds.com/?iid4ct=1651529 Thu, 03 Jul 2008 08:41:00 EST The upcoming August 7 Experiential Marketing Council will look at how MSN measured a successful campaign on weight-loss challenge tied to “The Biggest Loser.” http://feeds.rapidfeeds.com/?iid4ct=1640512 http://feeds.rapidfeeds.com/?iid4ct=1640512 Thu, 03 Jul 2008 08:47:00 EST The search engine giant plans to build on its successful approach to online advertising. But will it seek industry accreditation? http://feeds.rapidfeeds.com/?iid4ct=1562178 http://feeds.rapidfeeds.com/?iid4ct=1562178 Thu, 26 Jun 2008 09:12:00 EST Audience Measurement 3.0 looks at how to measure media usage as the pace of technological change accelerates. http://feeds.rapidfeeds.com/?iid4ct=1549536 http://feeds.rapidfeeds.com/?iid4ct=1549536 Wed, 25 Jun 2008 09:14:00 EST Researchers to offer alternatives to the outdated “one-size-fits-all” approach. http://feeds.rapidfeeds.com/?iid4ct=1532962 http://feeds.rapidfeeds.com/?iid4ct=1532962 Mon, 23 Jun 2008 12:18:00 EST AM 3.0 will take on the challenge of tracking audiences who won’t stay put. http://feeds.rapidfeeds.com/?iid4ct=1491875 http://feeds.rapidfeeds.com/?iid4ct=1491875 Thu, 19 Jun 2008 15:01:00 EST comScore Chief of Research Josh Chasin offers insight on the most important trends to consider in audience measurement. http://feeds.rapidfeeds.com/?iid4ct=1491874 http://feeds.rapidfeeds.com/?iid4ct=1491874 Thu, 19 Jun 2008 15:00:00 EST Given the rapid-fire changes in the media landscape, creating advertising that engages consumers – and finding ways to measure the impact – requires innovative thinking. http://feeds.rapidfeeds.com/?iid4ct=1491873 http://feeds.rapidfeeds.com/?iid4ct=1491873 Thu, 19 Jun 2008 15:00:00 EST