http://feeds.rapidfeeds.com/?fid4ct=11843 Thu, 24 Sep 2009 08:48:00 EST Mon, 14 Sep 2009 15:27:00 EST http://backend.userland.com/rss RapidFeeds v0.1 -- http://www.rapidfeeds.com Re:Think How Consumers Watch, Listen + Buy at Nielsen’s Platinum Learning Session. Join Re:think 2010 Co-Chairs Paul J. Donato, Nielsen Executive Vice President and CRO and Steve Hasker, Nielsen President Media Product Leadership and Advertiser Solutions, plus special guests to learn about emerging trends that will shed light on how your organization can succeed tomorrow. http://feeds.rapidfeeds.com/?iid4ct=4992769 http://feeds.rapidfeeds.com/?iid4ct=4992769 Mon, 15 Mar 2010 14:02:00 EST After returning from 17 days immersed in NBC’s Vancouver Billion $ Media Lab 2.0, when asked how it went, Alan Wurtzel said “Incredible. We saw, monitored and recorded behavior across three screens that gave us a real and actionable look into the future.” At Tuesday’s lunch at ReThink 2010, Alan will report out publicly for the first time on the learning from their ground-breaking experiment. In his presentation Alan will cover at least “four big stories”... http://feeds.rapidfeeds.com/?iid4ct=4983401 http://feeds.rapidfeeds.com/?iid4ct=4983401 Wed, 10 Mar 2010 15:42:00 EST One lucky ARF 2010 Re:think registrant and Marriott Marquis hotel guest will win the Complimentary ARF Re:think/Marriott One-Night Stay with Breakfast for 2! All registered ARF Re:think Mariott Marquis guests will automatically be entered to win. Lock in your reservation at the Marriott Marquis now! Get an exclusive ARF $249 hotel discount, Double Rewards points plus a chance to win this special One-Night Stay! http://feeds.rapidfeeds.com/?iid4ct=4977869 http://feeds.rapidfeeds.com/?iid4ct=4977869 Mon, 08 Mar 2010 09:09:00 EST Learn how to navigate the New Normal from the industry execs who are reinventing what media is and how it will be consumed. Re:think 2010, The ARF 56th Annual Convention + Expo has more knowledge, more learning, more networking and more proprietary research findings from major advertisers and marketers than ever before. Master The New Normal in 19 high-stakes general sessions and 39 key issue forums that probe top priority issues and challenge the status quo. http://feeds.rapidfeeds.com/?iid4ct=4965069 http://feeds.rapidfeeds.com/?iid4ct=4965069 Wed, 03 Mar 2010 12:56:00 EST JAR was essential reading for the ‘Mad Men’ of the 1960s, and still is across the industry today. In an age when news travels around the world in seconds and the Internet provides more new thinking each day than those in the advertising industry could ever track, why should someone take the time to publish in a 50-year-old quarterly journal? Although much of what we see on the Internet is read today and forgotten tomorrow, papers published in the Journal of Advertising Research have longevity and practical resonance. The Journal is not the place for the latest trends or fashions, but rather a forum to share trustworthy studies that add to the body of advertising knowledge. http://feeds.rapidfeeds.com/?iid4ct=4946909 http://feeds.rapidfeeds.com/?iid4ct=4946909 Wed, 24 Feb 2010 10:58:00 EST LAST CHANCE TO SAVE $375. REGISTER BEFORE FEBRUARY 5! The business landscape has changed fundamentally. The pecking order is up for grabs. That’s The New Normal. Re:think 2010, The ARF 56th Annual Convention + Expo, is the nerve center for insights, innovation and inspiration. Learn how to navigate the New Normal from industry mavericks leading the way. Register Before February 5 and save $375. http://feeds.rapidfeeds.com/?iid4ct=4885194 http://feeds.rapidfeeds.com/?iid4ct=4885194 Tue, 02 Feb 2010 09:03:00 EST Be among the first in the world to sample the product that listening built, vitaminwater’s “connect”, at the ARF Industry Leader Forum – Putting Listening to Work in San Francisco next Thursday, January 28, 2010. http://feeds.rapidfeeds.com/?iid4ct=4843011 http://feeds.rapidfeeds.com/?iid4ct=4843011 Wed, 20 Jan 2010 15:03:00 EST Listening Playbook The Promise of Listening – Putting Listening to Work The ARF Listening Playbook is the go to guide for understanding the newest, and potentially most important advance in market research - listening to customer conversations. The Playbook answers four key questions being asked today - what is listening, how is it used, how is it done, and where is it going? Written by Advertising Research Foundation experts, they explain how listening helps brands achieve the full range of marketing objectives, from finding new customers through loyalty. This comprehensive book teaches through 35+ case studies and many examples. Complete with over 70 vendor profiles, glossary and index, The ARF Listening Playbook gives all readers the research and practical foundation necessary to leverage listening for their brand's growth http://feeds.rapidfeeds.com/?iid4ct=4809190 http://feeds.rapidfeeds.com/?iid4ct=4809190 Wed, 07 Jan 2009 12:00:00 EST “Putting Listening to Work” will help you do just that. Derive actionable insights on listening from Jeremiah Owyang, Toyota, Kraft, Microsoft, IBM, PepsiCo, Saatchi and Saatchi Wellness and LinkedIn. Plus, receive a copy of the enhanced The ARF Foundations Series – Putting Listening to Work publication. http://feeds.rapidfeeds.com/?iid4ct=4693795 http://feeds.rapidfeeds.com/?iid4ct=4693795 Tue, 15 Dec 2009 09:15:00 EST Submission Deadline is December 11, 2009 The ARF David Ogilvy Awards for Excellence in Advertising Research, named after advertising legend David Ogilvy, annually celebrate the critical role of research in creating powerful advertising campaigns. http://feeds.rapidfeeds.com/?iid4ct=4560969 http://feeds.rapidfeeds.com/?iid4ct=4560969 Mon, 23 Nov 2009 13:24:00 EST Nominations due February 5, 2010 Show your appreciation this Thanksgiving: thank a client, colleague or partner for their contribution to the advertising research industry by nominating them for a 2010 ARF Great Mind Award, today! http://feeds.rapidfeeds.com/?iid4ct=4560920 http://feeds.rapidfeeds.com/?iid4ct=4560920 Mon, 23 Nov 2009 13:09:00 EST A snapshot of the ARF’s Industry Leader Forum is on Twitter at #ilfny09. Get speaker highlights and attendee feedback. http://feeds.rapidfeeds.com/?iid4ct=4431658 http://feeds.rapidfeeds.com/?iid4ct=4431658 Thu, 05 Nov 2009 09:28:00 EST The ARF is collaborating with Fast Company to highlight how marketing thinking continues to shift as savvy consumers embrace technology. http://feeds.rapidfeeds.com/?iid4ct=4358145 http://feeds.rapidfeeds.com/?iid4ct=4358145 Mon, 19 Oct 2009 16:50:00 EST On September 29th, we will unveil the ARF’s Quality Enhancement Process (QEP), Version 1.0 to the industry. Leading marketers including Coca-Cola and Unilever, accounting for over a billion dollars of marketing research purchasing power, have already committed to piloting and refining the new process. http://feeds.rapidfeeds.com/?iid4ct=4247202 http://feeds.rapidfeeds.com/?iid4ct=4247202 Thu, 24 Sep 2009 08:48:00 EST Professional blogger and social media expert, Lynne d Johnson joins the ARF as the SVP, Social Media. In this new position, Lynne will guide members on how they can best utilize social media to gain insights and achieve their business objectives. She will also launch the ARF’s Social Media Council and expand the ARF’s social media presence. http://feeds.rapidfeeds.com/?iid4ct=4187646 http://feeds.rapidfeeds.com/?iid4ct=4187646 Tue, 15 Sep 2009 16:52:00 EST Alan Wurtzel, President of Research and Media Development at NBC Universal, will kickoff the ARF’s 360 MMSC Council special session on September 22nd at the Time Warner Center. He will update all attendees on the genesis and mission of the council and will summarize the status of the various CIMM (Coalition for Innovative Media Measurement) initiatives. Audience Q&A will follow. http://feeds.rapidfeeds.com/?iid4ct=4183823 http://feeds.rapidfeeds.com/?iid4ct=4183823 Mon, 14 Sep 2009 15:27:00 EST To help celebrate Advertising Week 2009, The ARF is pleased to present a very special session of its Multicultural Advertising Council on Tuesday, September 22. The Advertising Week session, entitled The Time is Right: On the Path to Multicultural Business Growth presents an expansive new direction for supporting and enhancing multicultural business growth which will have a significant impact on the research, advertising and marketing industries. http://feeds.rapidfeeds.com/?iid4ct=4072039 http://feeds.rapidfeeds.com/?iid4ct=4072039 Mon, 24 Aug 2009 08:39:00 EST How do Millennials use social media? How do they see it evolving? The Advertising Research Foundation’s 2009 Summer Interns have provided unique insights into the ever-changing world of social media. Learn about social media by those who use it as part of their daily lives. http://feeds.rapidfeeds.com/?iid4ct=4024610 http://feeds.rapidfeeds.com/?iid4ct=4024610 Thu, 13 Aug 2009 09:12:00 EST The ARF’s Foundations of Quality (FoQ) project begins to bear fruit with the creation of ARF Knowledge Briefs: executive reports based on the FoQ research-on-research results. In today’s world of swift and rapid change, knowledge is power. The Foundations of Quality study collected over 100,000 survey responses from 17 panels in a rigorously designed research project. The question with the most important implications for the industry was: Why do survey results not replicate? Panels appear to produce different answers, so switching panels or changing the mix of panels can lead to results that are not comparable across studies. Also, panel practices vary widely, which influences results; for example, in the FoQ study it was found that purchase intent is higher in panels that offer cash incentives. Such panels also seem to attract more panelists who say they are motivated to take surveys for money. http://feeds.rapidfeeds.com/?iid4ct=3954983 http://feeds.rapidfeeds.com/?iid4ct=3954983 Thu, 30 Jul 2009 15:02:00 EST While you’re catching some rays, take a crash course on the latest developments in advertising and marketing research issues with ARF council and webcast recordings. 2009 Council presentations, meeting notes and past webcasts are available on demand at MyARF. http://feeds.rapidfeeds.com/?iid4ct=3915995 http://feeds.rapidfeeds.com/?iid4ct=3915995 Thu, 23 Jul 2009 09:49:00 EST The Foundations of Quality Research-on-Research Project has produced the definitive report on online research quality improvement. Results from this study offer findings and guidelines on measuring and assessing the quality of online research data. FoQ Knowledge Briefs and Reports will be available in September. http://feeds.rapidfeeds.com/?iid4ct=3840620 http://feeds.rapidfeeds.com/?iid4ct=3840620 Mon, 06 Jul 2009 15:20:00 EST Thanks to our attendees, presenters, program committee, sponsors and partners for making Audience Measurement 4.0 another record-breaking event! 4 Keynotes, 10 Panels, 35 Key Issue Forums and 124 Speakers dissected the latest developments in audience measurement and stressed the critical need to address the challenges with STB data, social media metrics and cross-platform media. http://feeds.rapidfeeds.com/?iid4ct=3798126 http://feeds.rapidfeeds.com/?iid4ct=3798126 Thu, 25 Jun 2009 14:54:00 EST June Journal of Advertising Research features 21 Watertight Laws for Intelligent Advertising Decisions http://feeds.rapidfeeds.com/?iid4ct=3698410 http://feeds.rapidfeeds.com/?iid4ct=3698410 Mon, 01 Jun 2009 13:23:00 EST The ARF’s Foundations of Quality (FoQ) project begins to bear fruit with the creation of the first of a number of topic-based reports based on the FoQ research-on-research project’s results. http://feeds.rapidfeeds.com/?iid4ct=3641751 http://feeds.rapidfeeds.com/?iid4ct=3641751 Mon, 18 May 2009 11:24:00 EST Each year the ARF David Ogilvy Awards recognize the role of consumer research in creating successful advertising. View the case studies to learn about the approaches and techniques utilized to discover insights that generated results. http://feeds.rapidfeeds.com/?iid4ct=3601067 http://feeds.rapidfeeds.com/?iid4ct=3601067 Thu, 07 May 2009 09:45:00 EST The ARF’s Shopper Insights Council’s mission is to reshape industry thinking about shopping as an integral part of the brand experience. The discussion continues on Tuesday, May 12 with additional perspectives on purchasing decisions made pre-store and in-store. http://feeds.rapidfeeds.com/?iid4ct=3583498 http://feeds.rapidfeeds.com/?iid4ct=3583498 Thu, 30 Apr 2009 17:29:00 EST Bob Barocci, CEO and Joel Rubinson, CRO discuss the ARF’s 21st century resource for employers and jobseekers. http://feeds.rapidfeeds.com/?iid4ct=3505239 http://feeds.rapidfeeds.com/?iid4ct=3505239 Tue, 24 Mar 2009 16:03:00 EST The Video Consumer Mapping Study is the largest and most significant observational study of media activity ever undertaken. http://feeds.rapidfeeds.com/?iid4ct=3495651 http://feeds.rapidfeeds.com/?iid4ct=3495651 Thu, 19 Mar 2009 14:41:00 EST Chief Research Officer Joel Rubinson sets out The ARF’s work to redefine the mission, vision and scope of the research function in this article from the forthcoming March 2009 issue of the Journal of Advertising Research. http://feeds.rapidfeeds.com/?iid4ct=3474899 http://feeds.rapidfeeds.com/?iid4ct=3474899 Tue, 10 Mar 2009 17:27:00 EST Robert Tomei, IRI, introduced the leaders of the ORQC Industry Solutions Committee, Tomas Emmers, Unilever; Mark Berry, Synovate; and Anne Hedde, Lightspeed at the council’s first meeting of 2009. http://feeds.rapidfeeds.com/?iid4ct=3472089 http://feeds.rapidfeeds.com/?iid4ct=3472089 Mon, 09 Mar 2009 12:02:00 EST The results of the Foundations of Quality (FoQ) Phase 1 study on online data quality are currently being presented in private sessions with participants and supporters of the project during the month of March, leading up to a presentation to the industry on April 1st at the ARF’s 2009 Annual Re:Think Conference. http://feeds.rapidfeeds.com/?iid4ct=3457890 http://feeds.rapidfeeds.com/?iid4ct=3457890 Mon, 02 Mar 2009 14:13:00 EST Did you ever feel that something just wasn’t right? That the way you plan and measure your advertising is no longer working? That you needed more knowledge and new insights to help you effectively connect with consumers? Well, the media and marketing research industry is about to come full circle – it will literally do a 360! http://feeds.rapidfeeds.com/?iid4ct=3376581 http://feeds.rapidfeeds.com/?iid4ct=3376581 Thu, 12 Feb 2009 16:45:00 EST On January 27 Industry Leaders gathered in San Francisco for the ARF workshop “Transform Your Research By Listening ... West Coast Edition.” Gurus from Procter & Gamble, Levi-Strauss, Charles Schwab, Intel, Facebook, Microsoft, Clorox and more explained how their companies have learned from listening to customers’ naturally occurring conversations and behavior. And companies including Communispace, Nielsen Online and Crispin Porter + Bogusky explained how they have put research transformation into practice. http://feeds.rapidfeeds.com/?iid4ct=3288527 http://feeds.rapidfeeds.com/?iid4ct=3288527 Wed, 28 Jan 2009 11:36:00 EST Open to all, over the two days of the Expo a community of industry peers network and gather information about the latest developments in advertising, marketing and research. The Expo is the social hub of the Re:think convention and attendees are able to connect offline with friends and colleagues through daily happy hours and opportunities to meet the speakers, as well as product demonstration and research presentation events http://feeds.rapidfeeds.com/?iid4ct=3288526 http://feeds.rapidfeeds.com/?iid4ct=3288526 Wed, 28 Jan 2009 11:36:00 EST It’s your last chance to enter the 2009 David Ogilvy Awards and receive industry recognition for your research. http://feeds.rapidfeeds.com/?iid4ct=3186923 http://feeds.rapidfeeds.com/?iid4ct=3186923 Tue, 06 Jan 2009 09:11:00 EST ARF Council Meetings showcase best practice and introduce ARF members to new technologies and the latest thinking about all aspects of advertising. The Audio Council is no exception, and at the next meeting in New York on December 17, Chair Dr. Tom Evans of ESPN will bring together two major players representing the potential future of audio measurement – IMMI and Arbitron. http://feeds.rapidfeeds.com/?iid4ct=3029009 http://feeds.rapidfeeds.com/?iid4ct=3029009 Thu, 11 Dec 2008 15:22:00 EST The Advertising Research Foundation is leading a Research Transformation initiative that will enable members to stay ahead of the curve in a fast-changing, consumer-driven world. http://feeds.rapidfeeds.com/?iid4ct=2824184 http://feeds.rapidfeeds.com/?iid4ct=2824184 Thu, 20 Nov 2008 12:39:00 EST Extensive research helps the retailer create an Ogilvy-Award winning campaign. http://feeds.rapidfeeds.com/?iid4ct=2721400 http://feeds.rapidfeeds.com/?iid4ct=2721400 Mon, 10 Nov 2008 10:19:00 EST The ARF’s October Councils focus on cutting edge research techniques, from print to video. http://feeds.rapidfeeds.com/?iid4ct=2475360 http://feeds.rapidfeeds.com/?iid4ct=2475360 Thu, 16 Oct 2008 15:09:00 EST ARF research chief Joel Rubinson look at how consumers’ digital conversations reveal brands’ mojo. http://feeds.rapidfeeds.com/?iid4ct=2321917 http://feeds.rapidfeeds.com/?iid4ct=2321917 Thu, 25 Sep 2008 15:30:00 EST An ARF event sparks an industry discussion on learning from consumers’ online talk about brands. http://feeds.rapidfeeds.com/?iid4ct=2321916 http://feeds.rapidfeeds.com/?iid4ct=2321916 Thu, 25 Sep 2008 15:29:00 EST A September 19 council examines how to learn from brand-building multicultural men. http://feeds.rapidfeeds.com/?iid4ct=2230925 http://feeds.rapidfeeds.com/?iid4ct=2230925 Thu, 18 Sep 2008 10:42:00 EST Ogilvy winner JWT shares research strategies from the Journey Diamonds launch. http://feeds.rapidfeeds.com/?iid4ct=2212798 http://feeds.rapidfeeds.com/?iid4ct=2212798 Tue, 16 Sep 2008 09:47:00 EST Consumers increasingly expect companies to listen to what they’re saying about brands. An Ad Week workshop on Sept. 22 offers smart solutions on how to do it. http://feeds.rapidfeeds.com/?iid4ct=2205177 http://feeds.rapidfeeds.com/?iid4ct=2205177 Mon, 15 Sep 2008 09:37:00 EST An ARF council will offer ideas on meeting the challenge on Sept. 16. It’s no secret that there are panelists who participate in multiple online surveys. But do these serial survey-takers hurt the results? http://feeds.rapidfeeds.com/?iid4ct=2172198 http://feeds.rapidfeeds.com/?iid4ct=2172198 Thu, 11 Sep 2008 11:14:00 EST TNS/Cymfony presents their new study findings in September 9 webcast. http://feeds.rapidfeeds.com/?iid4ct=2154407 http://feeds.rapidfeeds.com/?iid4ct=2154407 Mon, 08 Sep 2008 10:58:00 EST A new study, presented at the ARF, offers a look at how Japanese consumers have responded to mobile phones that offer all of their favorite shows. http://feeds.rapidfeeds.com/?iid4ct=2110312 http://feeds.rapidfeeds.com/?iid4ct=2110312 Tue, 02 Sep 2008 14:56:00 EST New research by MTV Networks, discussed in a recent online marketing council, begins to track consumer behavior in virtual worlds linked to media properties. http://feeds.rapidfeeds.com/?iid4ct=2067784 http://feeds.rapidfeeds.com/?iid4ct=2067784 Thu, 28 Aug 2008 12:58:00 EST Notes from the Emerging Media Council, Thursday, August 14, 2008. What comes after television, the internet and mobile? The fourth screen was the focus for recent Emerging Media Council meeting, chaired by Terri Dwyer of Avenue A | Razorfish. Digital out-of-home advertising is one of the fastest growing segments, seen everywhere from doctors’ offices and gas stations to taxis and hotels. http://feeds.rapidfeeds.com/?iid4ct=2067232 http://feeds.rapidfeeds.com/?iid4ct=2067232 Wed, 27 Aug 2008 15:18:00 EST ARF Engagement Council will offer insight into how to pick the best home for magazine ads. http://feeds.rapidfeeds.com/?iid4ct=2004702 http://feeds.rapidfeeds.com/?iid4ct=2004702 Thu, 14 Aug 2008 11:32:00 EST As screens that consumers can touch catch on in retail, advertisers and agencies have new opportunities to expand their creativity. http://feeds.rapidfeeds.com/?iid4ct=1975359 http://feeds.rapidfeeds.com/?iid4ct=1975359 Wed, 06 Aug 2008 10:22:00 EST An upcoming Youth Council meeting will offer insight into media usage among the younger set. http://feeds.rapidfeeds.com/?iid4ct=1964554 http://feeds.rapidfeeds.com/?iid4ct=1964554 Mon, 04 Aug 2008 09:01:00 EST Upcoming Media Effectiveness Council will look at the latest solutions for decision makers. Are consumers more likely to purchase a product if we run a commercial on a news program, instead of on a weather show? Will advertising a sale three days in advance help sales at a retail store more than doing so five days ahead of time? How much online advertising should we buy? http://feeds.rapidfeeds.com/?iid4ct=1885705 http://feeds.rapidfeeds.com/?iid4ct=1885705 Thu, 24 Jul 2008 16:01:00 EST Conference co-chair Richard Marks of TNS looks back at highlights of the event. http://feeds.rapidfeeds.com/?iid4ct=1700094 http://feeds.rapidfeeds.com/?iid4ct=1700094 Mon, 07 Jul 2008 12:55:00 EST ARF members will take stock of the latest measurement techniques at a July 10 meeting. http://feeds.rapidfeeds.com/?iid4ct=1651529 http://feeds.rapidfeeds.com/?iid4ct=1651529 Thu, 03 Jul 2008 08:41:00 EST The upcoming August 7 Experiential Marketing Council will look at how MSN measured a successful campaign on weight-loss challenge tied to “The Biggest Loser.” http://feeds.rapidfeeds.com/?iid4ct=1640512 http://feeds.rapidfeeds.com/?iid4ct=1640512 Thu, 03 Jul 2008 08:47:00 EST The search engine giant plans to build on its successful approach to online advertising. But will it seek industry accreditation? http://feeds.rapidfeeds.com/?iid4ct=1562178 http://feeds.rapidfeeds.com/?iid4ct=1562178 Thu, 26 Jun 2008 09:12:00 EST Audience Measurement 3.0 looks at how to measure media usage as the pace of technological change accelerates. http://feeds.rapidfeeds.com/?iid4ct=1549536 http://feeds.rapidfeeds.com/?iid4ct=1549536 Wed, 25 Jun 2008 09:14:00 EST Researchers to offer alternatives to the outdated “one-size-fits-all” approach. http://feeds.rapidfeeds.com/?iid4ct=1532962 http://feeds.rapidfeeds.com/?iid4ct=1532962 Mon, 23 Jun 2008 12:18:00 EST AM 3.0 will take on the challenge of tracking audiences who won’t stay put. http://feeds.rapidfeeds.com/?iid4ct=1491875 http://feeds.rapidfeeds.com/?iid4ct=1491875 Thu, 19 Jun 2008 15:01:00 EST comScore Chief of Research Josh Chasin offers insight on the most important trends to consider in audience measurement. http://feeds.rapidfeeds.com/?iid4ct=1491874 http://feeds.rapidfeeds.com/?iid4ct=1491874 Thu, 19 Jun 2008 15:00:00 EST Given the rapid-fire changes in the media landscape, creating advertising that engages consumers – and finding ways to measure the impact – requires innovative thinking. http://feeds.rapidfeeds.com/?iid4ct=1491873 http://feeds.rapidfeeds.com/?iid4ct=1491873 Thu, 19 Jun 2008 15:00:00 EST