Promotional Licensing, a Full Service Promotional Partner, and You:

Tue, 08 Apr 2008 10:32:00 EST

Promotional Licensing, a Full Service Promotional Partner, and You:

Get more marketing punch with a full-service promotional provider:

Benefits of full service partner:

1. Take advantage of pre-existing architecture

2. Extend your own marketing capabilities

3. Take advantage of comprehensive marketing experience

4. Ensure proper maintenance and fulfillment of your program

5. Strengthen your potential weaknesses and avoid costly investments

We all know the value of a fully realized and well implemented marketing program and the value it can bring to your organization. But does your organization have the know-how and resources to implement a large scale promotional branding campaign? How about the infrastructure to supply the promotional products to the locations you need? With a large scale promotional campaign comes many different logistics issue that may be expensive and time-consuming to solve.

That is where a promotional licensing relationship can be beneficial. By bringing in a full-scale promotional partner, you can save considerable time and money by utilizing the pre-existing infrastructure that a high-end partner brings. In addition, you can take advantage of the wealth of promotional experience that a specialized promotional company has already accumulated.

In a licensing arrangement, the promotional marketing company becomes a member of your organization and assumes a major part of the responsibility of making your branding initiatives successful. This ensures a close working relationship, and is the closest thing you can have to an extension of your own marketing department.

Experience counts. When you have a promotional partner, you automatically gain access to the full experience derived from dealing with countless other clients in countless other situations. Get invaluable advice on what works, and how to build your program. Stop throwing money around on "best guess" scenarios, and focus on proven tactics and tested models. This will not only help your organization to build its brand, but save considerable money by investing in more effective programs.

When building a promotional program, you not only need to consider what the message is, but how the program will be implemented into your pre-existing business model, and how it will be fulfilled and maintained. Implementation and proper maintenance is where a vast majority of promotions fail, as they are often the most overlooked and under-planned aspects. A proper promotional partner will have an infrastructure in place that will make it cost-effective and simple to maintain and fulfill the program.

Another thing that your promotional partner will bring to the table is a flexible range of assets and abilities to help you successfully launch your projects. From art and design, to full promotional line creation, to online technologies, to warehousing and comprehensive distribution capabilities, the extra capabilities that your partner offers will give you the proper support in areas that you need to ensure a successful program. This adds strength to your organization by giving you the proper supplement in areas where you may not be as strong or as experienced. This can add much value in that it saves you the very costly measure of having to build a separate department or add employees to compensate for your new marketing programs.

With a promotional licensing program, not only do you gain a new promotional partner, but you can gain valuable marketing experience, save time/money, and hone your marketing focus. In the branding world, the possibilities are almost endless, and it can definitely be helpful to have an experienced promotional partner in reaching your full branding potential. To learn more about the benefits of a licensing deal or gain a new partner in your promotional marketing endeavors, give us a call today at (800) 588-7111. Email us at customerservice@powertexgroup.com.

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Go Green! Use Eco-Friendly Promotional Products to Promote Your Business:

Mon, 31 Mar 2008 09:00:00 EST

Go Green! Use Eco-Friendly Promotional Products to Promote Your Business:

Try Something Different With Eco-Promos :

We see it in the news, we read it in the papers. Ecological issues are becoming a concern for just about everybody, and businesses are no different. Businesses across the world are realizing the benefits of implementing environmentally-conscious technologies into their operations. Beyond obviously limiting the impact on our environment, companies are seeing better relations with their customers and even cost advantages in some cases.

The promotional marketing arena is the latest business area to see its share of Green growth with a boom in eco-friendly promotional products from industry leaders. This trend is quickly gathering steam, and according to industry predictions, will be less of a trend, and more the norm in the near future. Traditionally only environmental groups requested eco-friendly promos, but now most larger organizations like Volkswagen, Starbucks, and Apple utilize them in some form or another. Some even make it a requirement. There have been recent reports in which environmentally-conscious companies are actually returning brochures that are not printed on recycled paper.

Many organizations have an interest in raising awareness of ecological concerns, and eco-friendly promotional items are a great way to do it. However, the waters of ecological or green marketing are largely untested to this point, since it is a relatively new concept. There have been, as of yet, very limited investigations as to the cost/benefit ratio of utilizing green marketing techniques, leaving the quantifiable benefits a bit intangible at this point. Certain organizations have been able to utilize these techniques to great success however, and there a few things you need to consider before going green with your next promotional marketing campaign: Will my audience place value on the fact that my products are green? Will it be apparent that my program is green-oriented, or will I have to invest in additional education? Does the fact that my promotion is green add value to my brand (or how do environmental issues relate to my brand?).

Depending on the type of promotional products you are ordering, green items can sometimes carry a higher premium. Some items, such as shoulder bags and notepads have very little price difference, while others, like some polos, can vary significantly. Just make sure to talk to a promotional products specialist in the initial planning stages of a promotional marketing campaign with a green theme to understand which types of eco-promos will be most friendly to your budget.

There are many options available, and your representative can help you find competitively priced items for your promotions. Powertex Group can help you to consider the benefits of eco-marketing for your organization, as well as line up a selection of green promos for your next promotion. To learn more on how you can go green, contact Powertex today at: Phone (800) 588-7111 Email: customerservice@powertexgroup.com.

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Powertex Promotional Marketing Newsletter

Promotional Licensing, a Full Service Promotional Partner, and You:

Promotional Licensing, a Full Service Promotional Partner, and You:

Get more marketing punch with a full-service promotional provider:

Go Green! Use Eco-Friendly Promotional Products to Promote Your Business: